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Effortlessly cool - Emily Ratajkowski x The Kooples

July 28, 2017
by St. Collins Lane

Emily x The Kooples is here and it’s ‘THE’ effortlessly cool collaboration between the supermodel that every girl wants to be and the label that every girl wants to wear.

Model, actress, activist and now designer, Emily Ratajkowski (or Em Rata as she’s affectionately known) is ticking off another box in her already long and impressive list of achievements.

In her first venture, she’s teamed up with cult Parisian label The Kooples to create an it-girl staple: The Emily bag by The Kooples. It’s the minimalist’s dream – boxy, structured in shape and finished off with gold hardware accents in the ultimate nod to the label’s rebellious rock and roll spirit.

Not just a dream to look at, this bag was designed with function at the front of Emily’s mind.

“I wanted to find a bag I could take from day to night, to work and on a plane. I wanted one that functions as a wallet as well because I don’t use one and I love the compartments in one area.

From paper to real-life, The Emily bag boasts utilitarian features such as an accordion-style storage section and plenty of pockets.

The Emily bag is available in three sizes: mini, medium and maxi and six colour ways: onyx black, carmine red or taupe, imperial yellow, midnight blue and jade green.

Our pick: The Emily bag by The Kooples in onyx black. Prices start at $400 AUD.


The full collection will be available soon at The Kooples' boutique on Ground floor at St. Collins Lane.

Designed by Cornwell. Built by Efront.

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